Melanie Merrifield Podowitz, Creative Czar, is a direct response junkie and strategist who uses her powers for good, optimizing results. In former lives she was Associate Creative Director with BKV, Senior Copywriter with JWT, WestWayne Advertising (now 22 Squared) and CitiGroup subsidiary Primerica Financial Services. Melanie's mad concepts, copywriting, direct mail and digital content have delivered for clients in utilities (SCANA Energy), telecommunications (AT&T, Cingular, Sprint), packaged goods (Lever Brothers Wisk and all detergents,) nonprofits (ChildFund International, The Make-A-Wish Foundation, The March of Dimes, The Salvation Army), B2B giants Equifax, SouthernLINC Wireless and other leading brands.
Steve Podowitz, Long-form Content Specialist, was previously English faculty at Brooklyn College, CUNY. He cut his teeth as a copywriter and in account service at NYC ad agencies Young and Rubicam, Ted Bates, DS&A, and Atlanta's Liller Neal Weltin, building brands like Hostess, Community Coffee and Texize YES detergent. Client-side, he led Marketing & Communi-cations at Cox Cable and Charter Medical. His company, Segmentation Strategies, pioneered the use of geodemographic and lifestyle analytics in numerous business categories for major retailers and healthcare companies. These days, he writes substantive strategic content: white papers, POVs, strategy analysis and support, blogs and websites -- and lends invaluable research expertise to Witz Communications projects.