A tasty application of AR (augmented reality) technology recently showed up from an unexpected source: Snickers.
The popular candy tweeted "Grab a #SNICKERS Hunger bar and use the @Blippar app to customize your own virtual bar." The Blippar website, summarizes the "Hunger Symptoms" promotion, the latest cool extension of Snickers' "You're Not You When You're Hungry" campaign.
To experience the fun firsthand, curious Snickers fans (like me) simply:
- Download the Blippar app from their website. Scroll to the bottom of the home page. It's on the left side.
- Open the app and point the phone at a Snickers bar (because we all have those lying around the house, right?) Like magic, a new virtual bar appears, with a menu that prompts you a series of label options.
- Select a new label word, and watch it appear on your virtual bar. You’ll be surprised by the lifelike display.
- Try again, but this time enter your own original word. You can even snap a selfie and see it superimposed on a character.