Food for thought.
(Sometimes, a nosh. Sometimes a main course.)
A tasty application of AR (augmented reality) technology recently showed up from an unexpected source: Snickers.
The popular candy tweeted "Grab a #SNICKERS Hunger bar and use the @Blippar app to customize your own virtual bar." The Blippar website, summarizes the "Hunger Symptoms" promotion, the latest cool extension of Snickers' "You're Not You When You're Hungry" campaign.
To experience the fun firsthand, curious Snickers fans (like me) simply:
Technology often promises the delightful. Occasionally, it delivers. I've run across several such triumphs lately, all powered by virtual or augmented reality.
The first example: Deep VR, a stunning demo of VR in the form of a meditation experience controlled by the player's breathing. Half game, half biofeedback, it utilizes Oculus Rift goggles and a waist monitor to measure breath response.
For those without the requisite gear (read all of us), a video of Deep VR provides
a sneak peak of the experience billed as a beautiful, calming "underwater meditative experience" that helps the viewer monitor and manage feelings of anxiety.
This film is just one of many VR works that will be featured at the 2016 Tribeca Film Festival, coming up April 13-24th in NYC.
Another beautiful work, Allumette, offers a playful animated landscape. It's set in a charming animated world that offers viewers the ability to change perspectives within the film's environment. So far, we haven't found a demo. Til we do, enjoy the poster.