Food for thought.
(Sometimes, a nosh. Sometimes a main course.)
Augmented reality has long been an interest of mine. I love its promise for marketers, and the creative way AR can immerse customers in brand experiences.
But, let's face it, sometimes it's hard to connect the dots in ways that really matter to consumers. (Lots of sizzle, not much steak.)
Lowe's seems to have cracked the code with their virtual reality and visualization tool, The Holoroom, a "digital power tool for kitchen and bath design."
The home improvement giant first tested the new customer experience in 2014 in just two Canadian markets. In November, 2015, the project rolled out to 19 markets in the U.S.
Through the Holoroom, customers can plan and experience new home renovations using Lowe's products and Google Cardboard or Oculus goggles. Sounds like something straight off the U.S.S. Enterprise.
Just imagine being able to design and explore a potential home renovation.
The 19 test markets for this Lowe's gem are definitely on my list of must see destinations. If your family vacation travels will take you to any place on the list this summer, check out
The Holoroom for yourself. (You may even earn some "cool points" with your in-laws or surly teens.)
If there's anything to say for awards competition, they're inspiring. Simply looking at all the fresh thinking and new ways to break through to an audience is powerful brain food.
Which reminds me, voting for the 2015 Webby Awards closes tomorrow. Don't miss your chance to weigh in on the work that rocked results.
To me, this competition is a true indicator of where our marketplace is today. These are the videos people couldn't stop watching. The contests they couldn't help entering. The social everyone shared. In short -- the kind of work we all want to produce.
More often than not, the nominees now seem to exemplify not only solid creative -- but innovative promotional structures that dazzle in their own right.
Don't take my work for it. Check out the work and enjoy. You're welcome.
A tasty application of AR (augmented reality) technology recently showed up from an unexpected source: Snickers.
The popular candy tweeted "Grab a #SNICKERS Hunger bar and use the @Blippar app to customize your own virtual bar." The Blippar website, summarizes the "Hunger Symptoms" promotion, the latest cool extension of Snickers' "You're Not You When You're Hungry" campaign.
To experience the fun firsthand, curious Snickers fans (like me) simply:
Technology often promises the delightful. Occasionally, it delivers. I've run across several such triumphs lately, all powered by virtual or augmented reality.
The first example: Deep VR, a stunning demo of VR in the form of a meditation experience controlled by the player's breathing. Half game, half biofeedback, it utilizes Oculus Rift goggles and a waist monitor to measure breath response.
For those without the requisite gear (read all of us), a video of Deep VR provides
a sneak peak of the experience billed as a beautiful, calming "underwater meditative experience" that helps the viewer monitor and manage feelings of anxiety.
This film is just one of many VR works that will be featured at the 2016 Tribeca Film Festival, coming up April 13-24th in NYC.
Another beautiful work, Allumette, offers a playful animated landscape. It's set in a charming animated world that offers viewers the ability to change perspectives within the film's environment. So far, we haven't found a demo. Til we do, enjoy the poster.