Food for thought.
(Sometimes, a nosh. Sometimes a main course.)
Augmented reality has long been an interest of mine. I love its promise for marketers, and the creative way AR can immerse customers in brand experiences.
But, let's face it, sometimes it's hard to connect the dots in ways that really matter to consumers. (Lots of sizzle, not much steak.)
Lowe's seems to have cracked the code with their virtual reality and visualization tool, The Holoroom, a "digital power tool for kitchen and bath design."
The home improvement giant first tested the new customer experience in 2014 in just two Canadian markets. In November, 2015, the project rolled out to 19 markets in the U.S.
Through the Holoroom, customers can plan and experience new home renovations using Lowe's products and Google Cardboard or Oculus goggles. Sounds like something straight off the U.S.S. Enterprise.
Just imagine being able to design and explore a potential home renovation.
The 19 test markets for this Lowe's gem are definitely on my list of must see destinations. If your family vacation travels will take you to any place on the list this summer, check out
The Holoroom for yourself. (You may even earn some "cool points" with your in-laws or surly teens.)